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Special artists at special venues. This is the mission of the New Fall Festival. It opens spaces for the bands and their audience, which are usually closed to pop music: antique symphony halls next to the river Rhine, wood-pannelled concert halls in museums, Japanese hotel stages in Duesseldorf’s “Little Tokyo“. Why? Because music and venue influence each other. And because the right music will only fully unfold its magic at the right location. This holds true especially for a new generation of bands between “E“ and “U“ music, which has outgrown regular multi-purpose halls.

The New Fall Festival addresses a new audience with a raised standard regarding atmosphere, sound quality and artists. The line-up itself is undogmatic. Singer/Songwriter, Electro or Indie – the program is a mix of international stars and insider tips. High-quality Pop is just as welcome at the New Fall Festival as avantgarde music. The event is also dedicated to the promotion of new musicians. The New Fall Festival opens its stages to selected bands from NRW. Moreover, the ceremony for the state’s award for promising young musicians “popUP NRW“ takes place during the festival.